That is the book that gave birth to a self-improvement industry that spans the Globe (consistent with the Day by day Express Newspaper). First written in 1936, That is the 2016 edition specially typeset for simple readability and offering terrific value for money. The book has sold over 32 million copies around the world and has been translated into each and every major language. Still as vibrant and helpful because the day it was once written it offers a easy set of guidelines, lucidly explained, so they can enable each and every reader gain insights into being Popular, Persuasive, Influential and Happy in all of his or her relationships.